Objectified

  • Type: Movies & TV
  • By: Gary Hustwit
  • Age Category: Adults
  • Genre: Informational
  • Recommended by: Chad B.
  • ISBN/UPC: 9786313243907
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Ever wonder about the design of everyday things you interact with?

Ever wonder about the things you interact with and surround yourself with? Things you take for granted, like toothbrushes, screwdrivers, and alarm clocks. Why do they look the way that they do and why do some of them seem to work better than others? How do designers solve functional problems with mass-produced objects you can go buy at the store? 

This compelling documentary gives you a peek behind the everyday objects we use all the time and introduces you to some of the people that make those things and their creative processes. The video discusses everything from creating objects that satisfy a particular need to cultivating mass appeal to making designs that are timeless and how to handle the end-of-use cycle of sustainable objects. 

The filmmaker, Gary Hustwit, has a whole series of documentaries on how different forms of design create and integrate with culture. He told *Dwell* magazine, "I like the idea of taking a closer look at the things we take for granted and changing the way people think about them." His first movie "Helvetica" is a feature-length study on a single typeface/font and how it is used in the world. "Objectified" is his more expansive follow-up. 

As a designer, I find Hustwit's films to be a fun way to learn about the attitudes and approaches of the rock-star designers out there. I love seeing them in their messy studios making sketches while holding forth on design theory and application. Movies like "Helvetica" are great for true-believers to geek out while movies like "Objectified" are better for mainstream audiences to get a deeper perspective on a mostly misunderstood industry. It gives people a more nuanced awareness of the stuff they use.