Marketing and Communications Coordinator

Location

Administrative Offices - Lansing, Michigan 48933

Hours

Full Time w/ benefits.

Capital Area District Libraries (CADL) provides library services to our local communities seven days per week. All positions except those in the Administrative Offices will require some evening and weekend hours, including Sundays. While this position is currently assigned at the above location, CADL reserves the right to require all employees to be available for assignments at any CADL location.

Salary

$41,456-$57,483.

Nature of Work

Under the supervision of the Marketing Director, The Marketing and Communications Content Coordinator is instrumental in shaping and sharing CADL’s story across multiple communications channels. A central focus of this position is producing and coordinating the production of engaging marketing and communications aligned with CADL's brand identity and standards. Collaborating closely with the Marketing and Communications Director and staff across the organization, this position directly contributes to CADL's visibility and overall impact.

Produce Marketing and Communications Content

  • Write and distribute press releases, media alerts and op-eds, eNewsletters, blog articles, and webpage content.
  • Assist with planning and drafting content for paid advertising, including broadcast, digital and print advertising.
  • Draft content for CADL's annual community impact report, quarterly and special edition program/event guides and other publications.
  • Ensure CADL brand identity and standards are reflected in marketing communications.

Coordinate Media Channels

  • Manage editorial calendars and related content development.
  • Manage digital signage playlists across branches.
  • Maintain media contacts database.
  • Manage events calendar and related processes.
  • Process branch event and outreach equipment and supplies requests.
  • Maintain and report monthly inventory of marketing supplies, equipment and publications.
  • Collaborate with the Marketing and Communications Director to coordinate media placement opportunities and media response.
  • Proactively build relationships with media outlets and reporters.
  • Work with external vendors to supply paid advertising content.
  • Monitor and report media performance.
  • Conduct content audits and performance analysis to inform strategic adjustments.

Get Full Job Description

Education & Experience

Minimum Qualifications

  • Bachelor’s Degree in Marketing, Communications, Advertising, Public Relations, Journalism, or related field.
  • Minimum two years marketing and communications experience (Can include internships).
  • Excellent organizational, written, and oral communication skills.
  • Experience writing for advertising, printed publications, and online platforms.
  • Experience with traditional and digital paid media campaigns.

To Apply

Open Until filled.

Apply Online

Because you cannot save and return to the application later, please have all information ready when you apply, including your resume and cover letter.

Review or print the applicationinstructions for the online form

All applications for employment must be made on the Capital Area District Libraries application form and completed in full. Resumes will not be accepted or evaluated in lieu of application. All applicants must meet the minimum and special eligibility requirements, as listed on this job announcement, for the vacancy and file a timely application in order to be considered. Separate application forms must be submitted for each position for which an applicant wishes to apply.

For More Information

Contact the Capital Area District Libraries